Design Process

make every interaction count…even the small ones

User Experience (UX) that fancy term you might have heard tossed around…

UX is the space & environment a user will be “experiencing” on your website or app.

Understanding your user’s environment and the interaction they will have with your product or idea (from start to finish) takes intention and mindfulness.   Let’s assume that each and every interaction that your customer has with your site or product is relevant – this is our starting point when designing and developing your website.  

Most importantly a website should feel good to be at and give a “felt sense” of place.

Here’s our design process…

Phase 1

your genius – researching user needs and how you provide a solution

Business Model Canvas

This initial phase is meant for learning and researching your brand to develop a strong understanding of the value your business offers, the client segments you reach and the revenue streams they represent.  This is done through the business model canvas, a document I give you to fill out that will end up laying the foundation for your website.

Value Proposition

A value proposition makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. 

Client Segments

Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments are one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.

Customers can be segmented into distinct groups based on needs, behaviors and other traits that they share. A customer segment may also be defined through demographics such as age, ethnicity, profession, gender, etc or on their psychographic factors such as spending behavior, interests, and motivations. An organization can choose to target a single group or multiple groups through its products and services. 

Revenue Streams

By matching your customer segment to your value proposition, you can achieve a more lucrative revenue stream. Hence, it is fundamental for an organization to understand the trade-off between different customer segments and carefully select which segment it wants to target.

Design Process

make every interaction count…
even the small ones

User Experience (UX) that fancy term you might have heard tossed around…

UX is the space & environment a user will be “experiencing” on your website or app.

Understanding your user’s environment and the interaction they will have with your product or idea (from start to finish) takes intention and mindfulness.   Let’s assume that each and every interaction that your customer has with your site or product is relevant – this is our starting point when designing and developing your website.  

Most importantly a website should feel good to be at and give a “felt sense” of place.

Here’s our design process…

Phase 1

your genius – researching user needs and how you provide a solution

Business Model Canvas

This initial phase is meant for learning and researching your brand to develop a strong understanding of the value your business offers, the client segments you reach and the revenue streams they represent.  This is done through the business model canvas, a document I give you to fill out that will end up laying the foundation for your website.

Value Proposition

A value proposition makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. 

Client Segments

Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. Customer segments are one of the most important building blocks in the business model canvas for your business, so getting this building block right is key to your success.

Customers can be segmented into distinct groups based on needs, behaviors and other traits that they share. A customer segment may also be defined through demographics such as age, ethnicity, profession, gender, etc or on their psychographic factors such as spending behavior, interests, and motivations. An organization can choose to target a single group or multiple groups through its products and services. 

Revenue Streams

By matching your customer segment to your value proposition, you can achieve a more lucrative revenue stream. Hence, it is fundamental for an organization to understand the trade-off between different customer segments and carefully select which segment it wants to target.

Phase 2

conceptualize – ideas take shape with lines and pathways

During this phase, I will sketch out the concepts of how a site would look or act. I develop the IA (Information Architecture), wireframes, UX and concept models; ideas in the process of forming. These concepts are a product of the business canvas model we created and establish the user pathways for your users.

IA (information architecture) – is a science of organizing and structuring content of the websites.  It’s the practice of deciding how to arrange the parts of something to be understandable.

Wireframes – a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.

UX (user experience) – User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. 

We often work together to refine the final layout for your website. Once this phase is complete we can move into the design phase.

 

Phase 2

conceptualize – ideas take shape with lines and pathways

During this phase, I will sketch out the concepts of how a site would look or act. I develop the IA (Information Architecture), wireframes, UX and concept models; ideas in the process of forming. These concepts are a product of the business canvas model we created and establish the user pathways for your users.

IA (information architecture) – is a science of organizing and structuring content of the websites.  It’s the practice of deciding how to arrange the parts of something to be understandable.

Wireframes – a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose.

UX (user experience) – User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks.

We often work together to refine the final layout for your website. Once this phase is complete we can move into the design phase.

 

Phase 3

design – the lines and pathways gather color and expression

While the other phases are happening my graphic designer will start working on the design of your site. This will include your fonts, colors, and page layouts.

We take into consideration the mood and feel for your brand when considering the design of your website.  If you do not already have a logo we can create that first so that your website and logo work together.    

Usually this phase can take 2-3 weeks.    

 

Phase 3

design – the lines and pathways gather color and expression

While the other phases are happening my graphic designer will start working on the design of your site. This will include your fonts, colors, and page layouts.

We take into consideration the mood and feel for your brand when considering the design of your website.  If you do not already have a logo we can create that first so that your website and logo work together.

Usually this phase can take 2-3 weeks.  

Phase 4

development – a fluid expression of your brand takes shape

During this final phase, I take the content created, sitemap; wireframes and the design renderings and create the website. This may include various custom applications, especially when creating an eCommerce platform.  At this point we are in the home stretch.  Changes at this point are minor and things move quickly.  

Using a combination of WordPress, Divi and CSS your site comes to life! When development is complete we review the final website to make any changes or tweaks.  DNS and domain changes are made as needed and once all is good (and everyone is satisfied) the site is made live.

Phase 4

development – a fluid expression of your brand takes shape

During this final phase, I take the content created, sitemap; wireframes and the design renderings and create the website. This may include various custom applications, especially when creating an eCommerce platform.  At this point we are in the home stretch.  Changes at this point are minor and things move quickly.  

Using a combination of WordPress, Divi and CSS your site comes to life! When development is complete we review the final website to make any changes or tweaks.  DNS and domain changes are made as needed and once all is good (and everyone is satisfied) the site is made live.

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